This series of LinkedIn ads was designed with vertical, mobile-first consumption in mind, aligning with how users typically engage with sponsored content on the platform. Each layout places the key message prominently at the top using bold, high-contrast typography to immediately capture attention while scrolling. The primary visual — an overlapping puzzle piece design — reinforces the concept of “the missing piece” and ties directly into the whitepaper’s title, creating a cohesive narrative across all variations. The background imagery subtly supports the industry themes (agriculture, manufacturing, healthcare, etc.) without distracting from the core message, allowing the copy and call-to-action to remain the focal points.
Color-coded download buttons (blue, orange, green) introduce visual variety while maintaining brand consistency, aiding A/B testing across different audience segments. The use of the Hansen logo at both the top and bottom ensures strong brand recall. Supporting copy in each variation was tailored to emphasize specific value propositions — commercial agility, experimentation, and beyond-the-connection thinking — helping to position Hansen as a thought leader in the evolving 5G landscape. Overall, the design prioritizes clarity, scroll-stopping contrast, and modular consistency to drive both awareness and conversions.
