Letting Go and Starting Fresh as a Designer
• by Parker David Martin
For over a decade, I built my career around visual storytelling — crafting campaigns, brand systems, and creative assets as an in-house design lead. It was stable, structured, and gave me a sense of momentum.
But now, I’m rebuilding from scratch.
After recently transitioning out of full-time work, I found myself staring at a blank portfolio. The projects I had poured years into — brand launches, product videos, internal campaigns — weren’t available to share. The reality of creative work done inside corporate walls is that much of it doesn’t follow you out the door.
And if I’m honest, it felt like being erased.
When you strip away the job titles and logos, what’s actually yours?
I don’t have a wall of analytics or performance metrics. I wasn’t in the strategy meetings. I didn’t lead brand workshops or keynote decks. I executed. I “made it pretty.” And for a long time, that was enough. But now? It’s not.
Starting Over With Purpose
I’m building new work. Work I own. Work that reflects how I think, how I solve problems, and how I want to show up creatively moving forward. I’m revisiting old startup projects that were left in limbo. I’m rebuilding a pixel art game I helped create years ago. I’m exploring design systems and visuals that excite me — even if no one’s paying me (yet).
This isn’t a portfolio. Not yet. It’s a reclamation project.
A Call to Collaborate
If you’re a founder, marketing lead, or brand manager looking for someone who understands how to design with intention — and who knows what it’s like to build something real from nothing — I’d love to collaborate.
And if you’re a fellow creative going through a rebuild of your own, I see you. This is the hard part. But it’s also where the good stuff starts.